Schedule

Mon Feb 24th

Badge Pickup for Early Arrivals

1-5pm

For anyone getting in a little early (and who already registered online), you can grab your badge to save time. Look for the WSIA table in the lobby.

Tues Feb 25th

Badge Pickup

10am–5pm

Only for attendees that registered in advance online.

Parasail Committee Meeting

1:00pm

VIP Reception

5-7pm

By invitation only. A special chance for our sponsors and speakers to meet up and network with our WSIA board of directors, committee chairs and staff. A great opportunity for sponsors to connect with industry leadership.

Wed Feb 26th

Registration & Badge Pickup Open

7:30am

Breakfast

8:00am

For all attendees with an event badge.

Opening / Summit Kickoff

9:00am

All attendees gather together for the official opening of the SUMMIT, with presentations from WSIA Officers and Staff, with updates on our successes and challenges for towed water sports, our strategy for the year ahead, plus other important announcements.

Group Photo

10:30am

A SUMMIT tradition—gathering all attendees into one amazing image to commemorate this year’s event.

WSIA Committee Meetings

Most committee meetings are open to all attendees, but some may have private sessions.

This is a great chance to learn more and be a part of the discussions with our different committees: towboat, AIS, equipment, wake parks, camps & schools, the Marine Dealer Council and parasail.

Equipment Committee Meeting

11:15am

Description and agenda link coming soon.

Camps & Schools Committee Meeting

11:30am

Description and agenda link coming soon.

Lunch

12:30pm

Towboat Committee Meeting

1:30pm

Description and agenda link coming soon.

Wake Parks Committee Meeting

1:45pm

Description and agenda link coming soon.

Marine Dealer Council Meeting

3:30pm

Description and agenda link coming soon.

Private Meeting Space for Attendees

4:30pm-5:30pm

Designated private work/meeting space for attendees. Contact us to reserve space during this time for your team.

Networking Reception

6pm

Dinner

7pm

Keynote Speaker

8pm

Keynote: Joel Hartter

Joel Hartter is a sustainable business strategist, entrepreneur, author, scientist, and educator with more than two decades of global experience across public, private, and non-profit sectors. His work focuses on embedding sustainability into business and culture, helping organizations achieve strategic growth while safeguarding resources for future generations.

Joel has guided startups to Fortune 500 companies and collaborated with local, state, and federal governments, higher education institutions, and non-profits to design human-centered strategies that drive impact. As a member of the global Sustainability Council for Volkswagen Group, he helps shape sustainability at one of the world’s largest automakers, with a focus on innovation and responsibility.

Joel founded Parallel Labs, an agency that turns sustainability into brand distinction. By blending sustainability and brand strategy, Parallel Labs empowers leaders to unlock growth and enhance brand distinction. Joel is also a professor at the University of Colorado, where he teaches over 21,000 students annually, preparing the next generation of leaders to drive innovation, foster environmental stewardship, and deliver value for business.

In his keynote, Joel will explore the workforce, environmental, and market dynamics that intersect the water sports industry in this “new economy” of outdoor recreation, sharing valuable insights to position businesses for long-term success.

After Party

9pm

Thurs Feb 27th

Executive Committee

8:30am–9:30am

Private: WSIA EC only.

Water Sports Foundation BOD meeting

9:45am–10:15am

Guests welcome. Hear about all the latest updates and new projects from the educational arm of the WSIA.

WSIA Annual Active Members meeting

10:30am–11:30am

Guests welcome. Election of any new officers, board members and additions to the Executive Committee. Will also include overview reports from Operations, Government Affairs and our Communications & Marketing departments, as well as any other general business introduced by active members in attendance.

WSIA Board of Directors meeting

11:45am–1:15pm

Private: WSIA Board of Directors and Committee Chairs only. Reports from WSIA officers and committee chairs, as well as progress reports from Government Affairs, Operations and Marketing/Communications departments.

Outside Apre Ski & Maniac Downhill Rules & Safety Briefing

3pm

Join us outside by the resort lift to network and have fun with other attendees as we send off a group to complete the Maniac Downhill.

Maniac Downhill

3:30pm

A big group of attendees will travel together to the top of a designated lift. That group will navigate their way down a prescribed special course, ending at the resort lift and our private outdoor apre ski reception.

Group Photo by the Resort Lift

4:15pm

Gather as a big group one more time for an epic group photo in the snow!

Networking Reception

6pm

Awards Dinner

7:30pm

WSIA Leadership Awards

8:30pm

This annual awards banquet honors the best people in the water sports industry.

After Party

9:30pm

End of event