Be there for the 20th annual WSIA SUMMIT
at Everline Resort & Spa in North Lake Tahoe, CA on February 25-26, 2026.
Summit 2025 Recap
Thanks to our 2026 Summit Sponsors
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Book Your Room For Summit Now
If you have issues booking or are not seeing your desired room size available, please call the hotel at: (530) 412-7034
Hotel Contact Information:
CALL
(530) 412-7034
400 Resort Road, Olympic Valley, CA 96146
Contact us at info@wsia.net with any questions or for help with booking your room.
About
WSIA SUMMIT is the can’t-miss annual gathering of the leadership from all the best companies in water sports. More than just another business conference, SUMMIT is where the real decision-makers come together in one place to align on the future of our industry. From towboat manufacturers and equipment brands to dealers, parks, camps, schools and parasail operators, this is where leaders roll up their sleeves, collaborate on big ideas, and work on the projects that will promote and protect towed water sports for years to come.
Throughout the event, attendees participate in focused meetings of the Towboat Committee, Equipment Committee, and Marine Dealer Council, as well as the Wake Park, Camps & Schools, and Parasail Committees. Between sessions, connections are made in the hallways, over coffee and at the chairlift—because SUMMIT isn’t just about what happens in the meeting rooms. It’s about access: direct, informal time with the people who shape our market, make buying decisions, and influence policy.
This time together builds a level of camaraderie and trust you simply can’t replicate on a conference call.
Evenings at SUMMIT are where the community really shines. Attendees enjoy great food, relaxed social time, and inspiring moments like our opening-night keynote and the WSIA Leadership Awards, which celebrate the people who push the industry forward. On the second day, many attendees carve out a little extra time to ski or ride while the Board of Directors meets, then everyone comes together to cheer on (or join in) the legendary “Maniac Downhill” group run. By the time you head home, you’ve strengthened key relationships, gained fresh insight for your business, and experienced the positive, forward-looking energy that makes SUMMIT the most productive (and most fun) trip on your calendar.
See the map below for more information about our location:
Mountain Time
We make sure to build in a little time to have fun on the mountain to make new friends and connect with long-time colleagues. The real business talk happens on the lift!
Schedule
All times listed below are pacific
Mon Feb 23rd
Early Arrivals Meet Up
5pm—6pm
Group activity for anyone getting in early.
Tues Feb 24th
Badge Pickup
10am–5pm
Only for attendees that registered in advance online.
Wake Park Committee
8:00am–9:30am (pacific)
Meeting information, agenda and zoom information will be provided in advance.
Camps & Schools Committee
10:00am–12:30pm (pacific)
Meeting information, agenda and zoom information will be provided in advance.
Parasail Committee
1:00pm–2:30pm (pacific)
Meeting information, agenda and zoom information will be provided in advance.
Marine Dealer Council
3:00pm–4:00pm (pacific)
Meeting information, agenda and zoom information will be provided in advance.
VIP Reception
5:30-7pm
By invitation only. A special chance for our sponsors and speakers to meet up and network with our WSIA board of directors, committee chairs and staff. A great opportunity for sponsors to connect with industry leadership.
Wed Feb 25th
Registration & Badge Pickup Open
7:30am
Breakfast
8:00am
For all attendees with an event badge.
Opening / Summit Kickoff
8:30am
All attendees gather together for the official opening of the SUMMIT, with presentations from WSIA Officers and Staff, with updates on our successes and challenges for towed water sports, our strategy for the year ahead, plus other important announcements.
Group Photo
9:30am
A SUMMIT tradition—gathering all attendees into one amazing image to commemorate this year’s event.
WSIA Towboat and Equipment Committee Meetings
Generally, committee meetings are open to guests. These meetings often have a private period at the end where non-voting members are dismissed.
This is a great chance to learn more and be a part of the discussions with our two largest committees: Towboat (+AIS) and Equipment
Equipment Committee
10:00am
Lunch
12:00pm–12:50pm
Towboat Committee
1:00pm
Marketing & Communications Committee
3:00pm
Private Meeting Space for Attendees
10:00am-5:00pm
Designated private space for attendees. Drop in for phone calls, meetings or just a quiet place to work.
Networking Reception
6pm
Dinner
7pm
Keynote Speaker
8pm
Shirley Mao
Co-founder and CPO, MarineSource
How Will A.I. Transform the Future of Water Sports?
Shirley Mao is an MIT-trained engineer and CPO and Co-Founder of MarineSource. She is also the founder of Rvnway, an innovation studio operating at the intersection of AI, consumer tech and regulated industries. Her background spans big data, product development and go-to-market strategy—blending technical rigor with award-winning design to bring disruptive solutions to market.
MarineSource.com is the AI-powered online boat marketplace built to help buyers discover the right boat faster and help sellers connect with qualified shoppers more efficiently. The team has spent over 50 years combined in marine, technology, and finance with over 20 years specifically in product and technology at the largest internet marketplaces.
After Party
9pm
